Going... Going... GREEN

The whole world has gone GREEN! - which is amazing... Many companies are "going green" lately by pledging to conduct business with less CO2 emissions, waste less energy and by providing shuttle services for employees so they don't all have to drive. While many companies are going green, the biggest shocker was Walmart! Can't help but think this is just a great PR ploy to change their brand perception from "slave-driving corporate (middle) America" to "New, Cool, ... GREEN".

It's crazy how hip GREEN is now. From celebrities to big business, if you're GREEN, you're cool. Although lots of companies may be going green for the wrong reasons (Corporate Reputation, Pre-Emptive Positioning) one company that really makes going GREEN believable is Yahoo! I've always been a big fan of Yahoo! and I really love everything they do. Their new GREEN initiative is pretty darn cool. I pledged today to waste ~4 tons less CO2 this year... What will you pledge?

Yahoo! decided to donate hybrid taxis to New York City (pics courtesy of Flickr: Yodel Anecdotal)

Matt Dillon shows his support

Let's all go GREEN and save the damn world please... I want to be able to snowboard this winter season... :T